Contemporary Context
- Who are the major players in this industry?
On 30 January 2017, the song's official music video, starring American dancer and model Jennie Pegouskie and retired professional sumo wrestler Yamamotoyama Ryuta (credited as "Yama"), was released on Sheeran's channel. It was shot on location in Seattle, and was directed by Jason Koenig. On 8 May 2017, 97 days after its release, it became one of the fastest music videos to reach 1 billion views on YouTube, and as of May 2019, the music video has over 4.2 billion views on the site and is the sites second most watched video.
Some of his other popular videos include 'Thinking out loud' 2.7 billion views and 'Perfect' 2 billion views.
His demographic is 15-25 mass market which is very similar to the brief.
Drake- hotline bling 1.5 billion views
Drake announced a music video for the track via his Instagram account. The video was financed by Apple inc. and released on October 19, 2015 via Apple Music under a timed exclusivity agreement.The Director X-directed video was inspired by the work of American artist James Turrell. X has stated that he hopes that the video inspires men to dance more.
Rap-up wrote that Drake "shows just how suave he can be with his moves" in this video. Evan Minsker of Pitchfork called it a "pretty minimal clip". The site also named "Hotline Bling" the seventh best music video of 2015.
God's plan 1 billion views
It won numerous awards for the artist including: BET Awards video of the year, Hip hop. de awards best song international as well as iHeartradio best director
The demographic for Drake is 15-21 rap and hip hop fans
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