AUDIENCE RESEARCH Feedback

After getting feedback from my peers they came to the conclusion that my text type was too large and the whole layout needed to be a lot smaller.

I also needed to add an editors note which can be seen on the bottom right hand side.

Here I am in the process of making everything look smaller and neater.

PRODUCTION Audio Visual content

My audio visual is a cross between a trailer and a short movie preview of the film 'Back to the 80's'
There are various techniques and intertextual references that I used in the video including the filter 'bad tv' to go over the visual content when she wakes up surrounded by 80's objects. Also, at the start there is a stranger things poster by her bed although this is hard to see. Later on there is a 'back to the future' poster which resonates with the idea of the 'back to the 80's film'

WEBSITE screenshots

Home page

When you first enter the website you immediately see the image above. An introduction to the brand is shown. I think that this creates a friendly tone for the reader. 'We live and breathe Film&TV' Is in large letters as this is the slogan for my brand, and I wanted this to be prominent throughout my products. 

 

These three images are a slideshow underneath the welcome message to give a preview into what is to come. 

The background matches the background of my two images, cloudy, but a sunset. 

Exclusive Interviews

This is the interview of 'El' Who is the main face of the issue. Therefore I thought it would be important to include only a small part of her interview.... the readers will have to buy the magazine to read the rest :) 

Left is when you hover over one of the boxes it reveals a quote that has been said in the interview- I think that this is a nice interesting touch to break up the layout and make it more enticing for the reader. I also think that this layout fits my target demographic more successfully than if the interview was just in columns.

FINISHED PRODUCTS

DEVELOPING choosing a brand name

After establishing that I wanted to do a magazine based around Film and TV, I wanted my brand name to reflect the content of the magazine. I looked into a number of words that summed up the brand. These were

Cinema 

Cinematic

Aesthetics

Camera

Focus

I played around with some of these words in different languages and when I translated 'Cinematique' into French I got 'Cinematique' I really liked this and I conducted some audience feedback to my primary demographic on the name.

The outcome was that 95% thought that the name connoted themes of 'cinema' and 'movies' and 100% of people liked the name and thought it was unique

I also decided to stick with this name as the French twist gives the sense of sophistication to the brand. It isn't just another cheap entertainment magazine, so therefore I chose a price that would fit the branding. 

DEVELOPING of Issue 1

1) My first issue started off with my subject standing on the road with a blue background sky. However, after feedback, I came to the same conclusion as them. The setting was too realistic to be associated with stranger things, as it has a strong fantasy element to it. Also the colour palette of stranger things is more of a red colour














2) I changed the brand name to a red colour to match the stranger things colour palette. I was just experimenting with the layout of text and how that would look on the cover.

3) I cut out my model and put her infront of a cloudy sunset photo that I had taken in the summer holidays. This connotes a sense of fantasy and mystery. I got inspiration from the magazine cover of 'Satellite and TV'. I added a tagline 'We live and breathe film & tv' as I think this really shows what the magazine is about.


   4) When looking into other film and television (or entertainment magazines in general) I noticed that they were all very busy so I added small features of stories around the over. Also, the subjects were more focused on their upper body or face, so I cropped the subject so she was closer and I thought this was a successful change.

PRODUCTION issue 2 Friends Photoshoot

I wanted to redo one of the more iconic photos from friends and one immediately came to mind







My biggest challenge was sourcing all the umbrellas, not many people have a plain bright yellow umbrella! The models that I chose were brilliant and very patient when finding the perfect position for all the umbreallas and I am very happy with how they turned out.

DEVELOPING Second Issue ideas

Issue two

My first issue was based on a singular teenage girl and was solely focused on her so for my second issue I wanted to have a large contrast to this.
I thought it would be a good idea to do a group of people with mixed genders as I hadn't had any males on the first front cover.

As my magazine is a Film&TV magazine, my second issue was going to be focused on a television program, as the other issue was based on a new film coming out.

Upon doing research on the target demographic, I found out that the TV show 'Friends' was becoming more and more popular by the week and young adults were referring it as 'one of the most iconic sitcoms of the century' This is because of its introduction onto the streaming platform Netflix. This makes Friends highly accessible and has been the talk around 16-24, especially those who were born in the mid-late 90's and early 2000's as this would have been after their time.

Furthermore, Friends has been in the news a lot recently due to their 25th anniversary meaning that everyone will have heard of it.

PRODUCTION Photoshoot - Issue 1

Choosing My Model

I chose someone who I knew would be confident infant of the camera, Ellie has a strong drama based background so isn't afraid to be infant of a crowd. Furthermore, when I decided on creating an 80's themed project, she immediately came to mind as her clothing aesthetic is 70's and 80's vibe.

Choosing the setting
In Order to get a 'fun loving' yet natural feel to the photo I thought about the places that I would go as a teenager and chalk well beach is only a short walk from my house so I figured that it would be the perfect place to do it.

AUDIENCE RESEARCH

BRIEF THREE - Magazine and Online

Magazine and Online

GENERIC RESEARCH case studies

Magazine case studeis from joannagaudini62

RESEARCH into songs to use

Song 1

Ariana Grande's 'Thank you, next' This song has over 390 million views and is full of intertextuality that the average teenage girl would understand. including legally blonde, mean girls and many more
This anchored the demographic that is arians fanbase, which largely consists of girls aged 15-21 but on a very large scale. Her songs have had many number 1's over the last few years with the gap between her number 1 song sweeter and thank you next being just 22 days! This means that her name is iconic in the music industry and has gained a lot of popularity within society. Therefore, I think that in my video the actor should listen to this song to anchor the idea of a up-to-date girl who is heavily involved within society's social media.

Song 2

Another song that would reflect the demographic, as well as fit into the characterisation of the actors is to use a one direction song. They were one of the most well known boy bands, especially with the teenage demographic and had one of the biggest online followings, which links to the current millennial generation that I want to portray.


Song 3

PRODUCTION Story board

Initial ideas

RESEARCH Bauer Media

BAUER MEDIA

What is Bauer media?

Bauer Media UK is an entertainment network of iconic, multi-platform brands.

The business became part of the Bauer Media Group, Europe’s largest privately-owned media group, in 2008. Founded in Hamburg in 1875 and now in its fifth generation of family ownership, the Bauer Media Group operates in 20 countries including the UK, Germany, Poland, Australia, New Zealand and the USA and has 11,000 employees worldwide.

When was Bauer Media established?

1875

Who is the owner of Bauer Media?https://www.independent.co.uk/news/business/analysis-and-features/a-closer-look-at-the-bauer-media-family-8207941.html

• Heinz Bauer, 72, is the chairman of the German media giant, which dates back to 1875. Forbes estimates his wealth at $1.8bn (£1.1bn). But the father of four is taking an increasingly backseat role, letting his daughter Yvonne, aged around 36, take over as chief executive. She is said to have majority control.
• The Bauers are keen on keeping their lives private, in contrast with some of their magazines, which love tittle-tattle. (The French edition of Closer, which published those topless pictures of the Duchess of Cambridge, is published separately by Italy's Mondadori under licence from Bauer.)

"They're passionate about print and radio. Their primary focus is how good is the product. They are regularly in the UK. We visited every single one of our 20-plus radio station in the UK with Heinz and Saskia in the last year."

• A flurry of recent activity suggests that Yvonne Bauer has ambitions to expand this global empire, which already extends to 15 countries.
• Here in Britain, Bauer tried to buy GMG Radio, the owner of Smooth and Real Radio, but lost out to rival Global Radio, which paid £70m in July. If Bauer had succeeded, it would control close to a third of commercial radio in Britain.
• While radio is doing well, some analysts wonder about Bauer's strategy for its magazines, which have seen revenues come under pressure.
  What are some of the brands they own?
  https://www.bauermedia.co.uk/brands
  In the UK we reach 25 million consumers. Our portfolio includes heat, KISS, Grazia, Empire, Motor Cycle News, Parkers, TV Choice, Take a Break, Bella, Magic and Absolute Radio. Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine or radio competitors.

 

How did they respond to a decline in magazine sales?

Print magazines were the worst hit, with bookings falling 42.5%. Magazines’ digital properties also suffered a 40.5% decline, compared to January 2017. Newspapers didn’t fare much better, falling 36.4% in print and 27.6% in digital.

Bauer Media too recognised it needed to improve its relationship with agencies.

Paul Gardiner, Bauer Media sales director, said:” We don’t believe that these figures represent an accurate overall snapshot of our business. Our direct revenues continue to grow and magazine readership is actually increasing over the summer period.

“We recognised there is a problem with agency revenue and have been working closely with our partners to turn this around. We have updated our agency structure in December to ensure that service levels remain high, and we have also recently launched our Story54 brand entertainment division to deliver better customer solutions.

“Bauer Media has strong forward bookings and a robust growth strategy for 2018 and beyond.  Our clients will be seeing a very different proposition for our magazine brands over the coming months “

The closure of the Australian Cosmopolitan

The company has issued a statement from Bauer Media ANZ CEO Paul Dykzeul: "Today, Bauer Media announced the closure of the Cosmopolitan brand in Australia, with the December issue being the last. It has not been an easy decision to make, however, the commercial viability of the magazine in Australia is no longer sustainable."

The closure follows the merging of the print and digital teams at Elle and Harper's Bazaar in September, along with 13 roles that were axed as part of the restructure.

Bauer has also made several major changes in a bid to position itself as the leading Australian publisher of homes and lifestyle content, making several major moves within the past year, including its acquisition of Inside Out, Country Style and HomeLife.com.au. From News Corp.

“Magazine closures are never easy, desirable or done without careful consideration for all of those involved" adds Dykzeul. "We have to ensure that we are continually reshaping and defining the business so that our readers of today, and those of tomorrow, remain engaged with the content we publish and the platforms upon which we deliver.

http://www.adnews.com.au/news/end-of-an-era-bauer-shuts-cosmo-australia#IEE9BBFUwFE6DFC8.99

https://mumbrella.com.au/magazines-suffer-42-5-decline-in-ad-bookings-with-newspapers-not-far-behind-499507

Case studies

The challenge currys PC world

Our goal was to stimulate growth of Currys PC World’s core range of laptops, specifically the HP Pavilion and software bundles.

We needed to offer flexibility in messaging as there are two distinct demographics (45+ and 16-34s), and also demonstrate that Currys PC World’s can facilitate passions and ambitions ‘we help you get it right’.

The insight

There are more similarities between a 25 year old and a 45 year old than you first might think.

The millennial audience want it all and are not afraid to put themselves out there, they know what they want to be and by when. The mid-life crisis is real with many adults changing jobs, learning new skills or passions at this key time.

Both demographics want to live life to the full so this campaign idea would need to inspire them to do so.

The idea

A content-led idea that uses talent from each Bauer brand to ’Ignite Your Passion’ on a new adventure – focusing on individual passions and ambitions of the talent and the audience that will place the HP Pavillion 14 and software bundles at the heart.

The execution

Results

48% of the audience took some kind of action

16% of the exposed audience purchased something in store or online

The challenge- River Island

River Island were looking for a partnership for AW17 that would help improve their credibility as a fashion authority while empowering an 18-30 audience to express their own style.  They wanted to encourage conversation and expression of identity in the context of not just fashion, but in areas such as confidence and opinion.

The Insight

What a woman looks like says a lot of about who she is and what she stands for.  Her identity is not just about the jeans she wears or indeed how she wears them but about inner confidence, empowerment, knowing who she is and what she thinks. This millennial female insight led to the campaign idea.

The Idea

A six-part, cross-platform artist and fashion franchise, the series I AM shone a spotlight on six of the UK’s hottest emerging artists including Anne-Marie, Ella Eyre & Tom Grennan; exploring the relationship between their music and notions of identity and style. We then took those styles and revealed to audiences how to get that look and trend, influenced by the artists and dressed by River Island.

The series ran across three Bauer brands and leveraged Bauer talent from across the business.

Execution

 Results

Won silver at the Branded Film Festival 2018

1.12M TV Reach

6.5M Social Media Reach