DEVELOPING choosing a brand name

After establishing that I wanted to do a magazine based around Film and TV, I wanted my brand name to reflect the content of the magazine. I looked into a number of words that summed up the brand. These were

Cinema 

Cinematic

Aesthetics

Camera

Focus

I played around with some of these words in different languages and when I translated 'Cinematique' into French I got 'Cinematique' I really liked this and I conducted some audience feedback to my primary demographic on the name.

The outcome was that 95% thought that the name connoted themes of 'cinema' and 'movies' and 100% of people liked the name and thought it was unique

I also decided to stick with this name as the French twist gives the sense of sophistication to the brand. It isn't just another cheap entertainment magazine, so therefore I chose a price that would fit the branding.